11.29.05
Advertising Quotes
Advertising Quotes
Advertising is the life of trade.
- Calvin Coolidge (1872-1933) 30th U.S. President
I’ve learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.
- Leo Burnett American Marketing Expert
As a profession advertising is young; as a force it is as old as the world.
The first four words ever uttered, “Let there be light,” constitute its charter. All nature is vibrant with its impulse.
- Bruce Barton (1886-1967) US congressman, ad man (invented “Betty Crocker”)
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
Bill Cosby 1937-, American Actor, Comedian, Producer
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
- Peter F. Drucker 1909-, American Management Consultant, Author
The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to make it memorable.
- Morris Hite
Society drives people crazy with lust and calls it advertising.
- John Lahr
