The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
- Peter F. Drucker 1909-, American Management Consultant, Author
When you are an expert in your field, you should constantly be looking at the world in terms of how what you know can improve or benefit whatever you see.
- Bill Austin – Internet Marketing Expert
Patsi Krakoff – Writing Great Ezines & Blogs
Get Slightly Famous
Patsi Krakoff writes on her blog Writing Great Ezines & Blogs about “Google School” with Dave Taylor and Steven Van Yoder.
Steve is the author of “Get Slightly Famous” and Dave wrote “Complete Idiot’s Guide to Growing Your Business With Google .”
Many of you know me as the “Famous Bill Austin” and so you know that I agree whole heartedly with the notion of fame as a marketing device.
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Marketing Quotes
Business has only two functions – marketing and innovation.
- Milan Kundera
Marketing is what you do when your product is no good
- Edwin Land
No great marketing decisions have ever been made on quantitative data
- John Scully
A market is never saturated with a good product, but it is very quickly saturated with a bad one.
- Henry Ford
Marketing Quotes
Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.
- Sergey Brin
There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible.
- A. Alfred Taubman
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
- David Ogilvy
We lose money on signing up the customers where there’s some marketing costs associated with giving them a free month. It doesn’t much matter whether you make a little bit or lose a little bit.. as you well know, because you lose a ton on every copy of The Washington Post.
- Steve Case
Marketing Quotes
Any communication or marketing professional needs cross-cultural research and communication skills to be able to succeed in the future.
- Marye Tharp
Markets are constantly in a state of uncertainty and flux and money is make by discounting the obvious and betting on the unexpected.
- George Soros
Direct Marketing is evolving every day; in some cases, it seems that we have come full circle. A few years ago, there was the rush to telemarketing, and then came the rush to the Internet. Now marketers are starting to understand that all of these – telephone, mail, internet, e-mail, so-called ‘new media’ – are simply alternative channels that enable direct contact with a customer.
- Audrey Price-Dix, Assegai Awards Chairman
We’re obviously going to spend a lot in marketing because we think the product sells itself.
- Jim Allchin
Guy Kawasaki Quotes – How to Suck Up to a Blogger
Some worthwhile quotations from Guy Kawasaki, CEO of Garage Technology Ventures (garage.com), a venture capital firm specializing in high-technology startups. From his Blog post “How to Suck Up to a Blogger.”
“Linking is the sincerest form of flattery.”
- Guy Kawasaki
Guy Kawasaki Quotes – How to Suck Up to a Blogger
” … you should never, ever lie to a blogger. If you screw up, admit it. … ”
- Guy Kawasaki
“Blogging has flipped traditional PR on its head. It used to be that ink begat buzz. Life was simple then: you sucked up to the Wall Street Journal, one of its reporters wrote about your product, and the buzz began.”
- Guy Kawasaki
“Make connections before you need them. Mediocre marketers try to befriend bloggers when they need them. Good marketers befriend bloggers before they need them. Great marketers have befriended bloggers while they were working at their previous companies.”
- Guy Kawasaki
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